We are a sustainable and engaging culture, tourism and heritage organisation. Our goal is to shine a light on the outstanding assets we have within Northamptonshire, whilst protecting and preserving our heritage and culture for future generations.

Why are we here?

Rushden Lakes is one of the biggest attractions in Northamptonshire, receiving over 6.7million visitors annually, with over 20% coming from over 30 miles away. We want to showcase our great county and help you discover where to go next time you visit Northamptonshire.

Our Challenge

Currently there is little awareness of Northamptonshire as a visitor destination. While we are centrally located, we are perceived as a "drive through" area - one to pass through on the way to somewhere else.

Our Aim

Working with partners and stakeholders, we aim to improve and grow the tourism economy by developing infrastructure and introducing pioneering marketing strategies to attract inward investment and visitors to our county.

Northamptonshire's visitor economy in numbers


Visitor economy assets including attractions, hospitality venues, events, sports and retail.

£567 million

spent in the local economy by visitors.

15.9 million

annual visitors to Northamptonshire.

14.8 million

day visits across the county.


local jobs supported by the visitor economy.

1.1 million

staying visitors across the country.